It is estimated that by 2020, 80% of internet traffic will be videos. The video is now everywhere! True marketing asset, it allows to tell in image what it would not have been possible to write. The video timelapse allows you to reveal what you can not see with the naked eye and compile in just a few seconds the most important. It makes you dream, travel and encourages the viewer to embark on the journey.

A real revolution in the field of travel and tourism …

 

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Video is the most important and engaging media

 

Many studies have been leaded to get statistics on the importance of video nowadays and on the web.

 

Here are few facts :

  • By 2017, online video will account for 74% of all online traffic (KPCB).
  • Including video in a landing page can increase conversion by 80% (EyeView).
  • Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
  • Nearly two-thirds of consumers prefer video under 60 seconds (Animoto).
  • Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).
  • People spend on average 2.6x more time on pages with video than without (Wistia).
Stats-video-marketing

Webcams are widely used to know instantly the weather of a place or to live a live event across the world.

Let’s go for a short trip live in Maldives;)

To boost their travel assets, countries choose now to create offbeat and entertaining videos. For example, this karaoke presented as the most hardest in the world to discover Iceland …

The Hardest Karaoke Song in the World by inspiredbyiceland

The timelapse is a dream for future travelers

Crossing infinite lands, visit many beautiful monuments, or many cities in a short time …

The timelapse video makes you want to travel, to visit, to dream … We travel virtually through images and breathtaking events that encourage us to visit this place in a real way. The timelapse video also captures unique moments that would be elusive in a single photo or short video.

If the weather is an important criterion for choosing a destination, the timelapse can reveal all the seasons in just a few seconds.

SEASONS of NORWAY – A Time-Lapse Adventure in 8K by Morten Rustad

On social networks, a video is viewed 20 seconds on average. Finally, only an “accelerated video” can tell and reveal more facts in less time. It is estimated that 5% of Internet users will stop watching a video after 1 minute and 60% will stop watching after 2 minutes. Video advertising does not have to be long to be effective, on the contrary.

 

The Amazing Northern Lights (Aurora Borealis) – FINLAND

New video techniques that make us travel

In constant evolution, the video is more and more immersive. It is possible to travel without even moving ; the future traveler can thus have an ultra realistic taste of his next destination.

A trip seen from above thanks to a drone:

Paris aerial views by AeroTech Vision

Discover Europe in stop-motion :

Europe in Stop Motion by Flight Centre Canada

Experience the eruption of a volcano in 360° virtual reality:

360° Kamchatka Volcano Eruption by National Geographic

The timelapse and the 360°: the travel video of the future:
To immerse yourself in the heart of the aurora borealis in Alaska with a 360° timelapse:

360 VR timelapse footage of the Aurora Borealis over Kashwitna Lake, Alaska by William Briscoe Photography

Feel free to share with us your most beautiful timelapses of travel here.

See you soon for a new article around the timelapse.