How does the video timelapse invite travelers to choose their next destination?

It is estimated that by 2020, 80% of internet traffic will be videos. The video is now everywhere! True marketing asset, it allows to tell in image what it would not have been possible to write. The time-lapse photography with video allows you to reveal what you can not see with the naked eye and compile in just a few seconds the most important. It makes you dream, travel and encourages the viewer to embark on the journey.

A real revolution in the field of travel and tourism …

Video is the most important and engaging media

Many studies have been leaded to get statistics on the importance of video nowadays and on the web.

Here are few facts :

By 2017, online video will account for 74% of all online traffic (KPCB).
Including video in a landing page can increase conversion by 80% (EyeView).
Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
Nearly two-thirds of consumers prefer video under 60 seconds (Animoto).
Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).
People spend on average 2.6x more time on pages with video than without (Wistia).

Webcams are widely used to know instantly the weather of a place or to live a live event across the world.

Let’s go for a short trip live in Maldives;)

To boost their travel assets, countries choose now to create offbeat and entertaining videos. For example, this karaoke presented as the hardest in the world to discover Iceland …

The timelapse is a dream for future travelers

Crossing infinite lands, visit many beautiful monuments, or many cities in a short time …

The timelapse video makes you want to travel, to visit, to dream … We travel virtually through images and breathtaking events that encourage us to visit this place in a real way. The timelapse video also captures unique moments that would be elusive in a single photo or short video.

If the weather is an important criterion for choosing a destination, the timelapse can reveal all the seasons in just a few seconds.

SEASONS of NORWAY – A Time-Lapse Adventure in 8K by Morten Rustad

On social networks, a video is viewed 20 seconds on average. Finally, only an “accelerated video” can tell and reveal more facts in less time. It is estimated that 5% of Internet users will stop watching a video after 1 minute and 60% will stop watching after 2 minutes. Video advertising does not have to be long to be effective, on the contrary.

The Amazing Northern Lights (Aurora Borealis) – FINLAND

New video techniques that make us travel

In constant evolution, the video is more and more immersive. It is possible to travel without even moving ; the future traveler can thus have an ultra realistic taste of his next destination.

Paris aerial views by AeroTech Vision

Discover Europe in stop-motion :